Tuesday, December 23, 2008

Handling Complaints Without Making Things Worse

Copyright © 2008 Mark Silver

The email comes, or the phone rings, and there's an absolute flood pouring right at you. "Hey, you didn't do what you said you would do. This didn't work as advertised. You goofed!"

Yup, a complaint. Ahhh! A complaint?! But you poured your heart and soul into it, how could they complain?

Then you take a breath, and you read what they're asking for, and you realize... they were right. You DID make a mistake. Things are goofed up, perhaps badly.

Time to hang up your hat and go work in a cafe?

Well, no, not really. But it can sure feel that way. Why is it that when you get a complaint it always stirs you up?

I could say it's a gift from Source (and it is) but let's not go there immediately. Before you try to figure it out, take a moment, or two, or an hour, or even half a day, for yourself.

That's right, you don't have to respond immediately.

Not every complaint is going to shake you, but when they do resist the urge to respond immediately. Instead, take time for yourself to feel upset, to connect with your heart, and to realize that perhaps it's not as bad as you might think.

Once you catch up to your heart, then it's time to respond. Let's take a look, shall we?

We apologize for any inconvenience...

This is exactly what you -don't- want to say. Unfortunately, there's been 'corporate' language creeping into every day speech. Plus, as a small business owner, you don't necessarily see what other small business owners do in the dark of their email inboxes, so you don't have other examples.

You and I are only used to seeing the kind of emails/letters/phone calls that the big boys send out to their millions of customers.

This is not what you want to emulate. Not.

The three most important things in an apology response.

When someone complains, they are actually giving you an incredible testimonial. You see, trust and hope have been broken so often in our culture, that many people just take average or below-average as 'normal.'

For instance, our trash can broke just a year or two after we bought it. A trash can? It should last for years, really, but I didn't expect any better. And I didn't complain to anyone (except my wife.)

So, if you get a complain, that means they trust you enough to show you how much they wanted your offer/product/service to work for them. That they trusted you enough to handle them with care, even when they are upset. That they trusted that you will take care of them.

That's a lot of trust.

So, how about those three things that are needed in the response? Let's take a closer look at them.

Keys to Caring for Complaints.

  • Hear ye, O hear ye!

  • First and foremost they want to be heard. They want you to hear the facts of the matter, but even more importantly, they want you to get that they are upset to some degree.

    Read their email, or letter, or listen to the words they spoke carefully. Did they say they were "frustrated?" Or did they say they were "really upset!" Did their tone sound like it had a LOT of energy in it, or was it fairly mild.

    You want to let them know that you get exactly how upset they are, and the tone of the emotion. If someone says "really upset!" don't say: "Sounds like you're a little frustrated."

    They aren't a little frustrated- they are "really upset!" So let them know you see it: "Wow, I get that you are really upset! I'm glad you let me know how upset you are!"

  • It's 'me' not 'we.'

  • We've all been trained to say "we" in these kinds of situations. "We apologize for any inconvenience." But, seriously, who is "we?" Even if you have a company of 10,000, you are the person responding.

    They showed you trust by complaining, show them trust by being a little vulnerable here, don't hide behind the 'we' even if other people were involved.

    For instance: 'I'm sad about the goof, because I want you to get the best from me (or us if there is more than one of you), and I'm grateful you let me know so I can fix it.'

  • Accountability.

  • Tell them how you're going to fix the problem. Give details. Instead of 'We'll replace it for you.' try writing something like this:

    'I'm putting the replacement in the mail today by priority mail- you should have it in about three days. Please let me know when you receive it and if it's in good shape.'

    Most of all, respond to the people who complain as you would talk to a good friend, not to someone who you need to hide from or keep at an arm's length.

    An example.

    We received an email asking about an order- and, you know what, our system dropped the order, and we weren't tracking. We got paid, but we never shipped the item. Luckily, this happens rarely.

    The instinct from corporate examples is to respond like this:

    "We apologize for any inconvenience. We're sending you a replacement copy immediately, and you should have it very soon. We really appreciate your business, and we want to make this right with you.

    Sincerely,"

    It's perfectly fine, in some ways. And yet, here is how we like to respond:

    "Wow- I'm so sorry that we goofed your order like that! Ugh! I can imagine you've been frustrated, wondering where in the heck your order is, and here it is more than a week later!

    "I want you to know that I just put your book into a priority mail envelope and it's going out today. It should take about three days to get to you. If you don't have it by Tuesday, let me know.

    "apologies! appreciation!

    "Mark (or whomever is writing the email)"

    And, we also usually put a little extra gift in the package, as a surprise, when we goof.

    If you let yourself breathe through your initial reaction to a complaint, then you will see the deep trust that is being given, and you can return it in a way that will feel great to your heart.

    Stick with saying "me" instead of "we," being authentic, and show them how you are going to fix it, and you'll see how goof-ups can actually be doorways to creating deeper trust, and your upset clients just might turn into raving fans.

    The best to you and your business,

    Mark Silver


    About the Author:
    Mark Silver is the author of Unveiling the Heart of Your Business: How Money, Marketing and Sales can Deepen Your Heart, Heal the World, and Still Add to Your Bottom Line. He has helped hundreds of small business owners around the globe succeed in business without losing their hearts. Get three free chapters of the book online: http://www.heartofbusiness.com


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    The Quickest Way To Get Cheap Sustained Website Traffic

    Copyright © 2008 Willie Crawford

    During a recent radio interview, one of the callers asked for several ways to get fast, cheap, sustained website traffic. She added on top of that "tall order" that she didn't want to use pay-per-clicks!

    Digging deeply into my toolkit of traffic generation techniques that had actually work beautifully for me, I suggested joint ventures and article marketing. Then I had to admit that article marketing often doesn't produce an immediate flood of traffic but that it can be sustained and highly targeted.

    Joint ventures get you fast and cheap traffic because you're arranging for those who already have the attention of your ideal customers to send them to you. You're convincing those who already have the trust and respect of your ideal customers to point out to them that you can help to solve their pressing problems.

    My "answer" to the question of the quickest way to generate sustained, inexpensive website traffic still is joint ventures. As a joint venture broker, and Executive Director of The International Association of Joint Venture Brokers, I've seen first-hand how large, successful joint ventures with just the right partners can deliver 7-figure days.

    However, the joint ventures that so typify product launches in the Internet marketing niche often miss delivering real "sustained" traffic. They are mostly "flash in the pan" launches where the traffic flow dies-off even faster than it builds up.

    A better option for generating inexpensive, sustained, targeted website traffic is an affiliate program, or strategic partnerships. The strategic partnerships can even BE an affiliate program, where the partners have agreed to promote certain products within that affiliate program contributed by various members of the alliance.

    In ultra-competitive niches, such as Internet marketing, where you often see dozens of new product launches per week, strategic alliances are almost a "requirement." It's sometimes so difficult just to get noticed that the secret to breaking through the clutter is TEAMWORK.

    You often need to find a group of likeminded individuals, and then work to jointly develop, launch and promote group products and projects.

    An example of a product launched using this model is the ebook "20 Ways To Make $100 Per Day Online." This ebook was written by members of The Internet Marketing Inner Circle (http://TIMIC.ORG), then group members created the buzz that got the product noticed and eventually started other affiliates promoting it.

    The "20 Ways" ebook had a viral twist to it too though, and that's what created and will sustain it's growth. That viral aspect is the customer-only affiliate program. A customer is eligible to register as an affiliate, and then use their affiliate link to sell the ebook at 100% commission. The 20 Ways Ebook was indeed launched via a strategic alliance, an affiliate program, and viral marketing. It's a launch formula that you could easily model, and use to generate a steady stream of quick, inexpensive traffic.

    Some would look at the "20 Ways" ebook though and ask "What's the point - if you then give away 100% commission?" The answer is that you need to build-in backend sales. Add links to your product that drive repeat customer back to you, or offer additional products to those customers on your download pages.

    When I further contemplate the question of the fastest, easiest, cheapest ways to generate sustained website traffic, I would still have to say joint ventures... and an affiliate program. An affiliate program fits the "inexpensive" criteria because you only pay for performance. If the traffic doesn't convert to sales, it costs you absolutely nothing. Any costs involved in an affiliate program comes from revenue that you wouldn't otherwise have anyway.

    The only twist missing from the "20 Ways" model that I would incorporate in hindsight... is to perhaps make some part of the ebook rebrandable. Perhaps use software such as Viral Document Toolkit to allow customer who buy resale rights (as an upsell) to change links within the ebook. No kind of resale rights are offered for the 20 Ways ebook, but it is a twist that you might want to consider for one of your products.

    Anyway... joint ventures, an affiliate program, and releasing viral rebrandable products are all proven methods of quickly, easily, and cheaply setting in motion a sustainable flow of traffic!


    About the Author:
    Willie Crawford is an Internet marketer with over 11 years of experience at generating massive website traffic, and sales using viral marketing techniques. Viral Document Toolkit is his favorite tool for creating rebranded PDF ebooks in minutes. Checkout the demo video at: http://ViralDocumentToolkits.com


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    Why Joint Venture Partners Don't Promote Your Product

    Copyright © 2008 Willie Crawford

    You spend months creating a product, designing a website, and having copy written and tested. You spend countless hours schmoozing joint venture partners. Then your launch day comes, you "push the button" and...

    The silence from lack of orders is deafening.

    What went wrong? Where are all those customers that you knew your 300 joint venture partners would send you?

    Chances are, 95% of those joint ventures partners didn't promote, or didn't promote to the extent that you anticipated. Let's look briefly at why the sad sequence of events described above happens all too often. Here are four common reasons:

    1) Your JV Partners Promised To Promote Too Many Products

    If you are approaching all of the biggest players in your niche, and if there are a lot of product launches happening in your niche, your JV partners may have simply over-promised.

    It's not uncommon for may super-affiliates to be approached with joint venture offers dozens of times per week. Some are so bombarded with repeated request from the same people that they often find it easier to give a "tentative yes." The problem is that if it's your launch, you may not know that it's a tentative yes.

    The way to avoid this problem is to ask for a definite commitment. Just be frank and ask your joint venture partners "if you can depend upon them?" Another way to avoid this problem is to seek joint venture partners that aren't bombarded with constant joint venture requests. There are many times more less-visible potential joint venture partners who have very responsive lists, than there are overwhelmed "super affiliates."

    A good place to have some of these potential joint venture partners actually FIND YOU is The International Association of Joint Venture Brokers. Just get your projects and launches into their database, and JV partners in your niche will find you!

    2) Your Sign-up Process Is Too Convoluted

    It's unbelievable how complex many people make the process of just registering as a joint venture partner and getting an affiliate link.

    Don't make your potential joint venture partners register at three different places JUST so that they can help you with your launch. If you do... they'll say yes initially, but drop out when they see how many hurdles they have to jump.

    3) You Don't Provide The Right Tools

    Most successful affiliate marketers have favorite tools that they prefer using. For some it's videos, for others it's rebrandable ebooks, for others it's articles that they can change the urls in, and for others it's pay-per-clicks.

    You absolutely must provide the tools that your affiliates prefer using. Don't expect them to change how they market to conform to your launch plans. They usually know from experience what works best with their customers.

    You also need to provide some tools that allow a "soft sell" rather than high pressure tactics. Some affiliates will not use high pressure tactics on their subscribers. For affiliates like that, tools such as rebrandable ebooks (that actually teach something) which sell your product as a solution to problems mentioned in the ebook, work MUCH better. Use rebrander software such as Viral Document Toolkit to allow your affiliate to rebrand links, and even text in these ebooks.

    4) Your Timing Is Incredibly Poor

    If you are in a niche where there are hundreds of new product launches each month, such as Internet marketing, then your timing is critical! If your launch coincides with another MAJOR big ticket launch, your launch may simply be drowned out by all of the "noise" made by those promoting the other product. Your list members may be bombarded by some much email for the other product that they don't even SEE yours.

    To avoid this, you need to consult launch calendars, such as the one available through The International Association of Joint Venture Brokers. Savvy product owners make sure that THEIR product launches, events, and even free giveaways are in this database.

    Those planning product launches who don't want BIG disappointments consult this database to see what else is planned for the days, or weeks that they plan to do their launch.

    Consulting a database such as one provided by IAJVB also uncovers another opportunity. When you see other launches in your niche, you are also looking at events where you can piggy-back or dove-tail your launches.

    Instead of competing head-to-head with product launches in your niche, why not contact some of the other product owners and propose working together. Use their product as a backend to your product and ask them to do the same. Maybe ask them to offer your product to their exit traffic that doesn't convert.

    There are dozens of ways that you can work WITH others in your niche when you know what they have planned, and you'll get much better results.

    Another major thing that you'll accomplish is that you'll get more affiliate who actually promote your product. That's because you won't be forcing affiliates to choose between competing launches... instead you can coordinate for them to promote both launches... sometimes even with one email :-)

    You put far too much blood, sweat, and tears into your product launch to allow it to hit a brick wall. Go back and read the common reason that joint venture partners DON'T promote launches... even after they've indicated that they will. Eliminate as many of those reasons from your product launch sequence as possible.

    Doing a successful product launch with dozens, or even hundreds, of joint venture partners is not rocket science. However, like any "science" it does involve careful observation of what is actually happening, and responding appropriately. Now you know how to respond to the reasons joint venture partners often don't promote.


    About the Author:
    Willie Crawford is founder of The Internet Marketing Inner Circle, and Executive Directory of The International Association of Joint Venture Brokers. An accomplished joint venture broker, and affiliate marketer for over a decade, Willie shares his experience at: http://TheInternetMarketingInnerCircle.com


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    5 Simple Steps to Selling Online - How to Convert Visitors Into Buyers

    Copyright © 2008 Sophie Baxter

    Step 1 - First impressions DO Count! First impressions are fundamental to building trust online - even more so if you have an e-commerce site. Your site needs to look professional and inspire trust: the slightest doubt and the customer will leave your site for a competitor's.

    So make sure that your graphic and pictures are good quality and your text is clear and informative.

    Remember that you are asking people to leave their credit card details and trust you with their money!

    Step 2 - Write good content and products descriptions You need to provide visitors with enough information about your product to allow them to make an informed buying decision.

    Try not only be descriptive but also appeal to the customer's feelings. Would you widget make him feel amazingly confident, look good dinner parties, allow them to do their work quicker and spend more time with their family?

    The text needs to be conversational, punchy easy to read and interesting.

    You will find yourself spending a considerable amount of time writing - but the benefits - higher conversion rates and better search engines results, should be worth it.

    Step 3 - KISS (Keep it Simple Stupid!) Don't assume that everyone knows everything. Make it clear where they need to go to find what. Label the navigation titles clearly and make it clear how to buy.

    Amazingly "add to basket" or "buy now" signs on some sites are almost impossible to find... and guess what? People shop elsewhere. Keep the layout clear and simple and make sure navigation is obvious to all users (not just to you) by testing your website on friends and family - watch how they use it, you could be amazed at what you learn!

    Step 4 - Forget Flash (and large images, Splash pages or other gimmicks) Lots of graphics and moving images might look impressive but they can take too long to load and annoy you visitors. All customers are interested in is accessing relevant information as quickly and easily as possible so that they can see what you have to offer. What's more they look like at adverts and at best customer ignore them.

    Too many companies are tempted to go for a 'wow' effect website with lots of graphics that take a lifetime - or at least longer than the average browser is prepared to wait - to load and don't bring any "value" to the site.

    Remember, the web is an information-based medium and wouldn't you prefer your site to be remembered for its great products and services rather than its design?

    We're not saying that design is irrelevant - just try to keep things simple. This leads us nicely to our next step.

    Step 5 - Make your promises clear... and keep them. All return and guarantees policies should be stated clearly on the site. You need to maintain trust and continue to build relationships with your clients even after you've made the sale. Answer all queries and emails personally. Automated answers are likely to make customers feel like 'just another number'. A prompt and warm personal answer, however, will make them feel valued.

    Keep them informed of the delivery status, especially if delivery is delayed. They might not be happy but they'll be even more upset if they feel you've let them down. Similarly, if you've made a mistake admit it, apologise and fix it - as quickly as possible!

    REMEMBER - unhappy people tell two or three times more people than happy ones do! The old saying that new customers are much harder (and much more expensive) to sell to than new ones is true and customer retention will be key in the long term success of your business.


    About the Author:
    Sophie Baxter is the Managing Director of http://www.bigfatballoons.co.uk a company devoted to selling balloons, teddy bears, chocolates and cheerful gifts with the 'wow-factor'. On the birth of her baby, Sophie was given an helium filled balloon in a gift box, that made her go 'WOW' and kept both baby and Dad entertained. A few months later, she organised a helium balloon delivery for a friend's 50th birthday which went down so well that Sophie realised that she had stumbled across an idea that made giving and receiving gifts easy, enjoyable and great fun.


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    How To Run A 50,000 Advertising Campaign On A 1,920 Budget

    Copyright © 2008 Lei Wang

    Has this ever happened to you? You have been chasing a prospect for the last few months, waiting and waiting to hear from them. Finally, you receive a long awaited email. Or, someone has finally returned your call after you left the twenty-seventh message on their phone?

    You were over the moon! Jumping up and down...and ka-ching...ka-ching....

    You can already hear the cash register ringing - you know it's time to get paid!

    Then next thing you hear...

    "I'll need sometime to think about it and will get back to you..."

    "I'll need to discuss it with my wife..."

    Have you ever asked yourself, "Why is it so damn hard to get people hand over their credit card details?"

    And remember the first time you ever run an ad in the local newspaper, trade magazine, or purchased a spot on the local radio station?

    You were so excited and nervous at the same time. You were holding your breath and praying for the phone to ring...

    Then as the clock ticked and days slowly drifted by...finally the phone rings.

    You rush to pick up and ahaaa...

    Someone has answered your ad, expressed interest, and asked you a few questions...

    Then, they disappear off the face of the earth and you never hear from them again...

    Has it ever crossed your mind...?

    Maybe it's easier to just give up...and find a job that offers some security. You can pay off your mortgage, work another thirty or forty years, and then retire comfortably.

    Well...I don't blame you for thinking that way. We have all had days where nothing seems to work out.

    If you are devoting a lot of time talking to skeptical or mildly interested prospects, and then wondering why they never call back...

    You failed to address their biggest concern.

    Most people are terrified of putting out money and getting no where. They have seen hundreds if not thousands of ads similar to yours and companies that come and go like a circuit. They have been burnt enough times by snake-oil salesmen selling get-rich-quick scheme, masterminded by some amateur running their business in a spare bedroom, hoping to make a few quick bucks.

    It all comes down to one key element C credibility, and this is the first and foremost concern you need to address in your sales pitch.

    For that exact reason, your competitors with deep pockets are willing to fork out millions upon millions of dollars on advertising and brand building.

    They are happy to repeatedly run ads in magazines, newspapers, on TV, and on the radio. There may not be a single soul who picks up the phone to make an enquiry, but they keep the ad machine rolling. It doesn't hurt them one bit because they have plenty of money to show around, and it's a great a credibility booster.

    Now...

    If you are a hard-working small business owner struggling to make ends meet, or just starting out and barely affording an office and a desk....imagine trying to take business away from them. It's like competing with sharks in a small pond with no way out!

    In your battle for survival, you might lower your prices or provide better service. Sometimes you might work sixteen hours a day., seven days a week. This might give you just enough to cover the overheads and pay the employees. You re-invest the little left over back into your business to keep it going...

    Not a very bright picture, wouldn't you say?

    But the good news is...

    You are certainly not alone in this situation. Most businesses have a short life because of these two problems...

    The primary reason for failure in the first year is a lack of funding. The primary reason for failure over the next five years is burn-out.

    My client, Scott Bywater, transformed from being a struggling start-up to one of the highest paid copywriter in just a few years, because he knows how to make his money work harder instead of himself.

    If you want to run a $50,000 advertising campaign on a $1,920 budget, you must be smart with your money...

    Instead of paying a few thousands for a single media placement, why not use educational content in an editorial style?

    For starters, you get equivalent ad placement for free. People read editorials with pen and paper in-hand to capture interesting tidbits of information. You won't see that with advertisement.

    If you are a marketing executive and strapped for time, outsource the task by finding a writer for less than $0.20/word. You can have an 800 word article done for little over $160.

    Just think how much you normally pay for an ad....

    $3,000 - $5,000 for a single issue ad in any trade publications $60,000 and up in a major national publication

    Doesn't that seem like a pretty darned good deal?

    Take out your calculator and let's do the math...

    At the rate of $4200/ad, within a single year you will be running $50,000 in debt. If you commission 12 editorial articles, all you will ever pay is $1920. That's less than 4% of the cost of the traditional ad.

    if you are really strapped for cash, just recycle any existing files you have like brochures, sale letters, newsletters, ebooks, seminar handouts, or blog posts. You can have an article ready under 10 minutes.

    I hope you walk away with something valuable from this - strategies you can immediately apply to boost your profit. And if you have any questions or a burning problem and you can't figure out, feel free to send me an email. I'm looking forward to helping you on your journey to success.

    P.S. If you want to find out how Scott Bywater "banked in $1,500 within 48 hours with just a phone call", visit my website.


    About the Author:
    Lei Wang is a leading education marketer who focuses on reducing advertising expenses for business owners. Get instant access to her 17 page report "How to Advertise Without Spending $1 On Advertising and Reduce Your Ad Expenses By 80%" (Valued at $39.95 - Yours FREE). Visit http://www.paynoadvertising.com/report_pw.html


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    Earning Ecommerce Cash: Starting an Online Business

    Copyright © 2008 Elizabeth Adams

    There are many reasons why, each day, thousands of people are drawn to the idea of starting an online business:

  • Existing business owners can increase their potential customers to include millions of internet users,

  • Home-based entrepreneurs can cost-effectively advertise their products and services and build huge prospect lists, and

  • All business owners can take advantage of online services that not only help to automate the sales process, but also develop lasting customer relations.

  • The complexity of starting an online business depends, to a large extent, on the degree to which off-the-shelf solutions are used to implement the sales process.

    An initiate into online marketing can register a domain and upload a web page featuring products and services, and manually process orders and customer contacts.

    At a minimum , a business owner or home-based entrepreneur must complete the following steps:

    1. obtain a domain name from any one of many domain-name registrars,

    2. purchase web-hosting from a hosting service,

    3. build and upload the web page,

    4. manually take orders and payments, and

    5. manually deliver products or services.

    The proposition of, "Build it and they will come," made famous by the movie "Field of Dreams," is not generally true with respect to marketing with a web page. In order to achieve sales, prospective customers must first find the web page and then spend enough time on the page to absorb the sales message.

    A web designer's use of HTML techniques can help insure that a web page will be cataloged by internet search engines and be seen in search results.

    Traffic exchanges, blogs, and article submissions can be used to "drive" traffic to a web page.

    Carefully crafted and placed squeeze pages can be used to interest--at a glance--a web surfer enough to take a closer look at a product or service. Once web surfers are exposed to a well crafted squeeze page, they can be induced to submit a name and email address. After submitting their contact information, interested prospects can be sent additional information: autoresponders are typically used to automatically deliver the information and to help build prospect lists.

    Once web users find their way to a web page, a payment gateway is often used to collect a customer's payment.


    About the Author:
    Elizabeth Adams has been writing direct sales copy since the early 1990's, when she employed several people to handle mailings and product fulfillment for her postcard marketing business. Elizabeth learned in direct mail how to tweak her sales copy on the run and improve her sales conversion by as much as 400% in only one mailing. She learned how to write a great headline and effective sales copy. Get "Great Headlines — Instantly" today to learn how to do for yourself what Elizabeth learned in the trenches: http://www.elizabethadamsdirect.com/greatheadlines


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    Saturday, December 20, 2008

    The Top 7 Secrets for Home-Based Business Success

    Copyright © 2008 Pat Pearson, MSSW

    Many home-based business owners, while passionate about the product they market, still struggle to increase sales, grow their downlines and find the right work-life balance in their lives.

    According to the internationally recognized, direct sales expert and motivational speaker Pat Pearson, these seven success secrets can make the difference between a home-based business floundering and flourishing:

    1. Motivation - What keeps you motivated? Motivation represents a delicate balance between the push of discomfort and the pull of hope. Too much of either can be discouraging, so find the balance that works for you.

    2. Overcoming Challenges - Overcoming adversity in business requires resilience-the ability to bounce back quickly. How can you do this? First, decide to change. Second, commit to doing things differently. Third, honor your process as you deal with the challenge. Lastly, learn from your struggles and note what you can do better next time.

    3. Stop the Self-Sabotage - Most of us say we want greater success, better health or more loving relationships, but our unconscious limiting beliefs keep us from having those very things. In essence, we "snatch defeat from the jaws of victory." Learn the skills to eliminate these self-defeating barriers.

    4. Think Abundantly - Quite simply, this means changing your focus from scarcity to abundance by aiming your thoughts toward what you want rather than on what you don't want. Then, expect that the desired results will be yours.

    5. Self-Esteem and Self-Confidence - Self-esteem is unconditional loving and appreciation of yourself for who you are, for "being" you. Self-confidence is conditional acknowledgment for performing, for "doing" something well, such as earning a sales bonus. Both are required to feel that you deserve the very best.

    6. Work Smarter, Not Harder - You've no doubt heard this one before, and for good reason. We can all learn to do better in less time. The secret to working smarter is to do what you love and are good at, and then delegate the rest. Remember to break large goals down into small bites...and have fun!

    7. Recruiting Magic - Gain an understanding of the four cycles of change-Go For It, Doldrums, Cocooning, Getting Ready-and how they affect your ability to recruit. Also consider, what is the gift your business has given you? Your efforts will be most effective when you start with gratitude and approach recruitment as a gift that you are offering to someone else.

    Whether your business is skin care, nutrition or fashion, these insider tips are sure to bring you all the success you can handle-if you follow them!


    About the Author:
    Pat Pearson, MSSW is an internationally known author and motivational speaker with a passion for inspiring individuals to claim their own personal excellence. A clinical therapist for over 30 years, Pat has given more than 6,000 talks and seminars worldwide and has spoken to over 250,000 direct selling professionals and has worked with more than 300 companies in the U.S. More information on Pat Pearson's approach can be found at: http://www.PatPearson.com


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    Online Auctions - An Indirect Branding Strategy

    Copyright © 2008 T.C. Gaity

    While many people use the web for research and education, millions of people still jump online for fun and entertainment. Games and puzzles have long been a popular online activity, and continue to draw thousands of visitors each day; whether people want to test their skills, win prizes, or even develop a new hobby, they can be found visiting the web's top gaming sites on a daily basis.

    These high-traffic communities are an attractive platform for online advertising, banner ads, text links, and branding campaigns. With the tremendous shift towards online activities over television and other forms of entertainment, it has become increasingly challenging for advertisers to reach their target market in a unique way.

    Any company or brand that sponsors online games or activities is in an ideal position for reaching their target market; the users are happy, engaged, and are much more likely to make a positive connection with the logo or messages presented to them.

    Online Gaming Sites: The Community Awaits

    High traffic gaming sites are some of the fastest-growing communities on the web, and are made of a wide range of users. Few community websites on the internet can grow as quickly as an online game site, and the snowball effect means any company or brand involved with sponsoring the site can enjoy a significant advantage over competitors.

    Building a brand around a game, or vice versa, is an effective way to attract a particular group. Whether players are looking for a new contest, a tournament, or simply a prize drawing, the sponsor of that game is likely to 'stick' with each participant.

    The demographic makeup of these sites generally depends on the types of games, themes, and ages of the players on the site. These visitors tend to spend long periods of time on the site exploring, interacting, sharing information, and clicking on banners and links. The important thing to remember with the activity on gaming sites is that visitors are navigating the site voluntarily; they are willingly clicking on links and banners as they explore, and this is a tremendously valuable opportunity for advertisers to present relevant information, links, and products.

    The Rise of Online Auction Sites

    The most popular online game sites are those that include extra incentives for participating. People enjoy being a part of games they can win frequently, and are much more likely to participate when they can 'cash' in their prizes for something larger. Online lottery sites, word games, puzzles, and skills-based contests are thriving on the internet, but only a few can maintain a high level of users for an extended period of time.

    The addition of online auctions makes these games sites even more attractive for participants of all ages because each visitor has an incentive to keep playing. Online auction sites are designed to encourage gamers to cash in their winnings for real prizes - this opportunity is enough to keep visitors coming back, playing regularly, and building their own online gaming identity after just a few plays. Online auctions also help build a community, as users can trade personal goods and cash in their winnings for real merchandise.

    The Value of Online Auctions for Marketers

    Tournaments, contests, and simple skill-based games can keep people occupied for hours, in an informal, relaxed, and casual setting - and this usually happens in the comfort of the participant's home. Players are relaxed, focused, and paying attention to the website and activities at hand. This is an ideal setting for marketers and advertisers to reach the customer, the same setting that TV advertisers have long profited from.

    Any logos, banners, text ads, or even branding messages can easily be weaved into this experience without offending or 'spamming' the user. Online auctions and game sites are an opportunity for advertisers and sponsors to connect with their target market, since people are much more likely to have a favorable impression of a new company or brand when it is linked to something they already enjoy doing. Branding in this form is appealing to many companies who cannot effectively reach their target market with other methods.

    As it becomes more and more challenging to reach specific groups on the internet, sponsoring a game or online auction site offers many benefits. Advertisers, sponsors, and marketing campaigns can all reach the rapidly growing games communities using an indirect branding strategy.


    About the Author:
    T.C. Gaity writes about the Internet. Trader Auction Games (TAG City) is a portal for online games. Whereas most online game sites lets you stroke your ego with your winning streak, Trader Auction Games gives you the opportunity to win real prizes, when you play well. Advertising opportunities are also available for businesses who are interested in bartering products for advertising. Learn more: http://www.traderauctiongames.com


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    How Traffic Exchanges Work: A Short Review

    Copyright © 2008 Elizabeth Adams

    Successful internet marketers use various tools to assist web surfers find their web pages. Blogs, article submissions, traffic exchanges--these are just a few tools in the marketer's tool kit. This article will present an overview of how traffic exchanges work.

    We all want to maximize traffic to our web sites. There is a large body of web surfers who participate in traffic exchanges in order to do just that. You can guide thousands of new visitors to your targeted web pages by participating in such exchanges.

    After registering with a traffic exchange, members can surf the exchange's network. Network members exchange views of ads promoting their pages, products, or services.

    Depending on the exchange type, exchange members are able to create banner ads that will be displayed on the exchange network. Members can also list web page URLs that will cause entire web pages to be displayed over the network.

    Normally, in order for a member's ads or pages to be shown to other network members, the member must first surf the exchange. After logging onto the exchange, a member begins to earn "credits" for viewing the pages broadcast by the exchange service. The page displays will include the ads or pages of other members. The "credits" earned "pay" for the display of a member's ads and pages over the network.

    If you are an exchange member, another member clicking your banner ad will be taken to the web page of your choice: each ad is associated with a target URL. If the exchange is displaying your web page instead of a banner, another member can "stop" or "pause" the display to fully explore your page.

    In the discussion so far, a member's ads and URLs are shown to members registered on the same exchange network. Belonging to multiple exchanges can dramatically increase the number of potential visitors to targeted web pages. As an example, if each exchange has 10,000 members, registering with 10 such exchanges would then cause ads and pages to be shown to 100,000 individuals. The odds of getting a click on an ad or a stop/pause on your web page increases dramatically.

    The basic operation of a traffic exchange is not difficult to understand, "You look at my ads and I'll look at yours." Traffic exchanges can help guide more visitors to specific web pages. The targeted web pages can be designed to contain interesting content, offer a service, or sell a product.


    About the Author:
    Elizabeth Adams learned in direct mail how to tweak her sales copy on the run and improve her sales conversion by as much as 400% in only one mailing. She learned how to write a great headline and effective sales copy. Get "Great Headlines — Instantly" today to learn how to do for yourself what Elizabeth learned in the trenches: http://www.elizabethadamsdirect.com/greatheadlines, or learn more about traffic exchanges, also on her website.


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    How To Build Your List By Using IFrames

    Copyright © 2008 Titus Hoskins

    Retaining your visitor's attention while they are on your site is a well-known problem for many webmasters. Visitors get distracted and click away from your page or site without performing your chosen tasks you had planned for them to carry out.

    How rude of them!

    Many times it is the webmaster who is to blame... a poorly constructed webpage can result in a lost sale or a lost subscriber. Many times the core reason for this failed manipulation has to do with the layout of the webpage itself, than to any lack of interest on your visitor's part.

    Most webmasters, especially those who are into marketing, want their visitors to do two things:

    1. buy their product or click thru to an affiliate link to buy a product

    2. sign-up or opt-in to their newsletter to receive follow-up information



    This is where problems can arise, visitors may just opt-in and they are quickly wisped away to a thank-you page. Or the visitors might buy the product without signing up to your newsletter list.

    Many professional webmasters use a squeeze page where they capture the contact information of interested customers. Others use Pop-ups or Fade-ins to capture contact information. But many times having your visitors go thru all these different pages can be distracting and result in bounces or lost sales.

    One simple solution to this common problem is to keep your visitors on your main sales page and still collect their contact information. This can be easily done by the use of a simple iFrame.

    An iFrame lets you insert content from another website into your current page without distracting the reader. It is a popular way of inserting another HTML page on your current webpage - advertisers such as Amazon have long used iFrames. The new widgets are another way of accomplishing this same task.

    By using the iFrame code, you can open or display your autoresponder sign-up form directly on your sales page. Then as your visitor signs up for your list or newsletter - you can display the thank-you page in the same iFrame, all the while keeping your visitor on the sales page and still reading your message.

    Setting up your iFrame code is quite simple. Here is some sample code you can use. Keep in mind, you can adjust the size of your iFrame and the color of the page background, etc. - like you would do with any HTML webpage.

    <*IFRAME src="http://www.YourSite.com/yourcapturepage.htm" frameBorder=0 width=450 height=150><*/IFRAME>

    Remove *'s in actual code for your iFrames.



    Your lead capture page will contain your autoresponder form. All professional AR services such as Aweber or GetResponse will supply these forms which you can place in your iFrame. Then once your visitor has signed-up, they will receive your thank-you message right on the page in the iFrame. Just design your HTML thank-you page to fit neatly in your iFrame window. Keep in mind, all these HTML pages have to be hosted on your site's hosting account.



    Why is this so effective?

    The main reason why using an iFrame can be very effective is because your visitor NEVER leaves your page, they can continue watching your video, reading your sales message while they sign-up to your list. Many webmasters will offer incentives for people to sign-up with extra videos, free software downloads, free marketing tips... people will gladly give you their contact information if you provide them with valuable information they can use. Just use an iFrame to make the whole sign-up process easy and seamless for your site's visitors to do.


    About the Author:
    Get a Step-by-Step Guide that will show you How to Start, Build and Manage your OWN HUGE Opt-In List. Click Here: List Building eCourse Or try other online marketing strategies here: Internet Marketing Tools The author is a full-time online marketer and has used list building to produce a very comfortable online income.

    Copyright (c) 2008 Titus Hoskins.This article may be freely distributed if this resource box stays attached.


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    8 Simple Strategies For Affiliate Marketing Success

    Copyright © 2008 Titus Hoskins

    It always surprises me how much money you can make by selling other people's stuff on the Internet. The real numbers never truly hit you until you fill out your taxes. Eight years in and the numbers still shock me. Always.

    More than the numbers, what really amazes me the most is the lifestyle one can achieve from online marketing. You can be your own boss, work your own hours, carry out your business from anywhere in the world you want to live. You can create automatic marketing systems that work 24/7/365 days of the year. Earn money even when you're sleeping, vacationing or out enjoying a gourmet meal at your favorite restaurant. Total freedom.

    So is it any wonder then why I am constantly analyzing my whole marketing structure to figure out what is working and what is not working? Finding out just what strategies are giving me the best returns on my efforts and time. And I am constantly trying to discover just what I can do to increase my affiliate sales and online traffic.

    It basically means breaking down your online marketing into its core elements and examining each one with close scrutiny. What can be improved? What can be eliminated? What needs to be redesigned? Any serious online marketer must be actively working on these core elements to stay competitive in the affiliate game.

    With these thoughts in mind, here are some simple marketing strategies that can affect and contribute to your success for selling affiliate products on the web. Marketing factors that should always be at the back of your mind, influencing your every move.

    1. Quality Content

    People use the web to find quality content or information. Always remember this fact and apply it to each step of your marketing plan - give your visitors quality content and you will succeed online. There are no ironclad guarantees, but get this one step right and you will probably make money online.

    Design your website and your webpages around quality content. Useful, relevant content will give people a reason to come to your site and also give them a reason to return. Provide good information first and let the sale or selling be secondary. People do not like a pushy salesperson, not in real life and not on the web. Develop a friendly, helpful relationship with your potential customer and you will succeed.

    2. Keyword Driven

    The Internet is keyword driven. These are words or phrases people type into search engines to find what they're looking for on the web. They are also your keys to online success if you're going the SEO route, picking the right keywords will be your main starting point.

    Professional marketers use keyword software like Brad Callen's Keyword Elite to research and find their profitable keywords, but there are many free tools/sites which you can find online to help you do your keyword research - Seobook.com is a good one. Daily monitoring of your major keywords is also important to keeping them in the top positions. Any movement downwards should spark more link and/or content building immediately.

    Keep in mind, Google, which controls 60 percent of the web's search traffic, is also a great source of information on your keywords. Use Google to search the sites in the top 10 spots for your keywords; also check Google for the Paid Ads related to your keywords and monitor these ads over a period of time to see which ones are profitable. Do your keyword homework and your affiliate marketing will be a lot easier.



    3. Niche Focused

    If you're into affiliate marketing, you must concentrate your efforts on small niche markets where the competition is not too stiff. Choosing the right niche markets is vital to your affiliate success. Demand should be high and/or you're selling a high-ticket custom item.

    Once you have chosen your particular niches, concentrate on dominating these in all the search engines. But don't forget that the fastest and sometimes the most profitable way to tackle a niche is through PPC (Pay Per Click) advertising - especially if there is little or low bidding on your keywords. Google Adwords, Yahoo Marketing, Microsoft AdCenter... should be explored and tried.

    4. List Building

    The power is always in the list. Make sure you collect the contact information of your site's visitors. Offer free ebooks, guides, special deals or bonuses... to get your prospects to opt-in to your AR follow-up systems. Studies have shown that people usually don't buy until the six or seventh follow-up.

    I like building hundreds of micro-lists for all my major promoted affiliate products. These follow-ups with specialized information and special deals, coupons and bonuses will increase your sales.

    5. Traffic

    Obviously, traffic is one of the key elements to earning money online mainly because without traffic you're dead in the water. You must explore all avenues to generate quality traffic to your affiliate links. These sources are always changing; blogging and social bookmark sites are very important now. So too are video and audio formats so make sure you use them in your marketing.

    Article marketing has worked extremely well for me and it is, along with search traffic, the main reason I can earn income online. A simple marketing technique that still works because articles will bring targeted traffic to your site or sites.

    6. Conversion Rates Are Crucial

    In affiliate marketing or in any kind of marketing, your conversion rates are crucial to your success. You can get all the quality traffic you want but if you can't turn those visitors into a sale, it's game over.

    Your sales pages or content must convert into a sale in order for you to succeed. With affiliate marketing it is a little trickier because not only do your pages have to "pre-sell" the affiliate product but the landing page/site where you send that traffic must also convert into a sale.

    However, I have discovered one of the keys to high conversion rates has nothing to do with landing pages, sales pitches, etc., but has to do mainly with which products that you decide to promote. You must thoroughly research your affiliate products and ONLY promote the top quality brands in your niche and you will have much better success. Also choosing products that are only available online will increase your conversion numbers; so too will promoting products that offer special discount coupons and deals.

    7. Multiple Streams and Residual Income

    Any serious online marketer will leverage their traffic and marketing by promoting many different products and services. They will develop different sources of income from their sites with affiliate links, Google Adsense, paid advertising, partnerships... are all used to develop multiple streams of income. It one should dry up, there are countless others still producing income.

    I have found the major third-party affiliate networks like Commission Junction, LinkShare, Shareasale, Affiliate Window, Amazon are really good for finding and promoting products online. These sites will handle all the record keeping and sales stats for you. Plus, they send your monthly checks to you like clockwork. All you have to worry about is providing quality traffic to your affiliate links.

    However, like any professional marketer, I save my special promotions and efforts to affiliate products or services that will give me a high return on my marketing efforts. Mainly, I only promote high-ticket items or products that will give me residual income. Make one sale; get paid time and time again. I also like forming partnerships with companies so that I get a percentage of the sales for the life of any client I refer. Those arrangements have special priority for the obvious reason they give me long-term residual income.

    8. Testing Will Show You The Money.

    Perhaps, like in those multiple-choice exams, there is one sticking point. You can check-off "None of the above" if you don't apply one thing for all of the "success strategies" listed above.

    You Must TEST Everything.

    You must constantly test and track what is working and what is not? Which traffic is converting? Which keywords are converting? Which products are converting? Which niches are profitable... you simply must TEST and KNOW which factors are working in your online marketing structure? Unless you test and track everything you will be marketing blind, and that's no way to run an online business.

    I have found Google Analytics to be extremely helpful for testing and improving your conversion rates. I am also a firm believer in the daily reading of your traffic logs and stats... these places will show you where the real money is hiding. Use this information to improve your traffic and sales.

    Like any endeavor, the more knowledge you have, the more successful you will be in reaching your goals. This is especially true for affiliate marketing on the web. And always remember, affiliate marketing does take some work and time to set-up, but the rewards are extremely rewarding. I hope you will use some of the marketing tips I have given you so you can experience these rewards for yourself.


    About the Author:
    The author is a full-time web marketer who owns and runs numerous websites, including two sites on Internet marketing. He contributes his online affiliate success to using the best Internet Marketing Tools and his proven strategies at List Building

    Copyright (c) 2008 Titus Hoskins. This article may be freely distributed if this resource box stays attached.


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    Beware of the Online Business Minefield

    Copyright © 2008 Paul Marshall

    "Thar's gold in them thar hills," was proclaimed around the world in 1849, when gold was discovered in the hills of northern California.

    More than 100,000 people descended upon California to find their own wealth in the hills and the streams of California. Fast-forward 150 years, and people are saying the same thing about the Internet today.

    "Thar is gold in them thar web pages," for the person who doesn't get their clock cleaned by the snake oil salesmen of the Internet.

    Early Victors in the Online Business Success Story

    In 1994, Stanford students Jerry Yang and David Filo created the Yahoo web directory. One year later, they co-founded Yahoo, Inc., which remains one of the largest, most profitable websites on the Internet today.

    In 1998, Stanford students Larry Page and Sergey Brin created and launched the Google search engine, the largest and most popular search company on the Internet today.

    In 2005, three former PayPal employees joined forces to create YouTube. The three founders of YouTube were Steve Chen, Chad Hurley and Jawed Karim. Only 21 months after the launch of YouTube, Google purchased the website for $1.65 billion in Google stock.

    True Friends For Life and in Business

    The success stories behind Yahoo, Google and YouTube had similar foundations for success.

    In each of these three cases, the founders of these companies were friends going into the process and they will likely remain friends for life.

    The friends each brought with them unique qualities and skills to ensure that they could bring together their ideas without having to employ outside companies to help them to get where they wanted to go.

    All of these companies had computer programmers among their founders, so these companies were able to get started and build upon their early successes, through their own wit and skills.

    As friends, they all trusted in one another, and that trust enabled them to build powerhouse websites on the Internet. And as the websites grew in size and influence, all of these founders became very rich people.

    One Does Not Have to be "On Leave from the Stanford Ph.D. Program"

    It's amazing when you look at the biographies of the Who's Who in Internet business startup success. Many on the list have as part of his or her biography, "currently on a leave of absence from Stanford's ... Ph.D. program."

    This reference is actually an inside joke, pointing to the fact that nearly all of these people dropped out of college to start their Internet businesses.

    The founders of Yahoo, Google and Apple were all college dropouts. The founders of YouTube were simply paid staff of PayPal before striking out on their own with YouTube.

    The point is that if college dropouts can make it online, then we can too, if we only choose to learn from those who came before us.

    Creating Online Business Success Today

    There are many companies online offering business-building services to others. Some are good, some are bad, and others may be good, and yet, they may not be the right service providers for your company.

    Take for example the Google AdWords pay-per-click advertising system. Millionaires have been made through the Google AdWords system.

    Just to put this into perspective, through June of 2007, eBay had been spending $25 million every quarter with Google AdWords.

    When major businesses spend $100 million per year in advertising with one advertiser, you can believe that the company is making that much back and more from the advertising provider.

    It had been estimated that Google was delivering 12% of eBay's traffic, which is a very sound investment, since eBay generated $7.67 billion in revenues in 2007.

    In theory, eBay was earning nearly $920 million per year from its $100 million investment into Google's AdWords advertising model. That is a very sound profit indeed.

    For Every Online Success, There Are Dozens of Failures

    Not all of us will create the next Yahoo, Google, eBay or Amazon. But, good money can be made online if you don't fall into the traps where many before you have fallen.

    AdWords is a powerful advertising model. It can make millionaires and it does every year.

    But the thing is that AdWords may not be the right advertising model for you to follow. It may not be the right advertising for you now and it may not be right for you ever.

    If you understand that, it is less likely that you will fall into the poor house using Google AdWords.

    Unfortunately, too many people have mortgaged their homes and driven themselves into bankruptcy using Google AdWords and other online companies to promote their online businesses.

    I know of one person who threw tons of money into advertising, only to go $100,000 into debt, because he did not properly track his advertising and ROI (return-on-investment). In effect, he was spending $1.10 to get one person to his website, and he was getting one sale for every 200 people that visited his website.

    So, he spent $220 to get one sale valued at $45. As you can imagine, he just went deeper and deeper into debt until one day he woke up and realized that he was on the road to ruin.

    Had he properly tracked his advertising and ROI from the beginning, he would have been able to adjust his sales copy to see if he could turn a bad situation better.

    If he could have simply improved his sales conversion rate to get five times as many sales (from half a percent conversion to two-and-a-half percent conversion), then he could have ridden the same bullet to mass profits.

    Deep Pockets Are Not the Solution, But Wise Choices Are

    First and foremost, a business must design itself to make a profit on its activities.

    I know people who have developed businesses online that did well financially in the sales column, but the business owner failed in the quest to turn that income into a profit.

    Imagine being the website owner who generated his first $120,000 year and then nearly went under because his prices were too low for the kind of service being offered.

    After having been a successful sole proprietor online for five years, my friend said that his first six-figure year nearly put him out of business. He is just now beginning to recover financially from his mistakes, 18 months later.

    Personal Business Mentors Could Help You Avoid The Landmines

    When starting an online business, there are people who have been down the road you are getting ready to travel. They know where the potholes are in the road and they know where the landmines are buried.

    To add a person of this caliber to your contact list could mean the difference between success and failure online.

    It is a real added-benefit for online business people to have someone to turn to for advice, regarding how to overcome the hurdles they may face in their online business.

    A good business mentor is an invaluable asset for many online businesses today. After all, as individual business owners, we can't be expected to know everything we need to know about running our online businesses.

    We might have the basics covered, but there is always going to be a time when the experiences of others can help light the path in front of us.

    None of us can know everything, especially in today's complicated world.

    There are affordable business mentors and marketing coaches offering their services to online business owners.

    What if you could benefit from their experiences -- both good and bad -- without having to spend the money and the time they did?

    Think of their services as being like an insurance policy, helping ensure your success.

    Over my many years online, I have learned a lot from the school of hard knocks. After having gone through SEO training and AdWords Professional training, one of my SEO mentors told me that people should never invest in Search Engine Optimization, until after they have spent six months doing another important task.

    By utilizing that one very important piece of information, I was able to stop wasting my limited advertising resources and to start making a profit more quickly.

    If you would like to know what this advice was, I would be happy to mentor your success as well.

    You can even start with my Free Online Business Success and Marketing Course, available at my website.

    ID: BP SWM 001 08.04.10


    About the Author:
    Are you considering starting your own online business? Have you been struggling with making money with your first business venture? Paul Marshall has been where you are now. Paul is a Strategic Marketing Coach, who has formal training and experience as a SEO Target Marketing consultant. To learn more about how Paul can assist you or to obtain his Free 7-Day Online Business and Marketing Course, please visit: http://strategicwebmarketing.net


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    Several Pitfalls Of Buying An Expired Domain Name

    Copyright © 2008 John Khu

    An expired domain name offers you several benefits and advantages. However, along with these potential benefits, you will also find a number of disadvantages and pitfalls after buying expired domain names. In many ways, buying an expired domain is almost similar to buying a lottery ticket. Thus, you should be ready to face any adverse consequences that might arise out after buying your domain name. Some of the notable disadvantages of using an expired or pre-owned domain names are:

    Probability of Spam: When you buy an expired domain with a proven history of getting lot of spam, then you are more likely to inherit and own the same spam folder. As the new owner of the expired domain, you will receive any messages dispatched to every single user name in that particular domain. You may find it very difficult to stop these spam messages flowing into your mailbox, even with the most sophisticated spam guard filter. The ultimate pitfall of owning expired domains with an established history of spam is the consumption of lot of bandwidth.

    Probability or occurrence of enhanced robot activity: One of the popular techniques used to jack up the amount of site traffic is to install a number of automated programs called "robots". Those expired domains equipped with such an array of automatic robots are very difficult to manage and administer. By chance, if you have an expired domain armed with such robots, you may need to stop using the domain for a number of months, until such an occasion when the robot activities stops completely.

    Probability of acquiring invisible enemies: The most ironical part of owning an expired domain is that the previous owner might have had a solid and compelling reason to part with that domain. The most probable reason could be that of a single or a group of people choosing the domain for some ulterior motives or malicious activities. Such activities could be spamming, e mail flooding, DOS, home page hacking or even bad advertisement about the domain. The dangerous aspect and scenarios of owning a web site involved with spamming and other spurious activities are fairly well known. If the site is found to be a miscreant, the registrars may even banish your web portal. However, you may never be able to identify and detect a spurious web site that comes with so many disadvantages.

    Buying an expired domain name is an adventurous and brave act, and you will need to evaluate its quality and positive factors before landing that domain. Here are some more details about disadvantages of expired domains:

  • Contact the source from where you are intending to buy the domain and place an information inquiry to check the antecedent of the domain.

  • Never believe an expired domain name reseller by the face value, as he or she may be trying to push a domain that is full of disadvantages.

  • You can also seek an evaluation and status report on the expired domain name that you are trying to buy. With this report, you will know about number of other sensitive details like traffic density, its link popularity and other similar details.




  • About the Author:
    John Khu is the well-known author and also a seasoned professional with vast experience in expired domain name business. He is the owner of the path breaking web site called www.expireddomainsecret.com which provides complete and up-to-date information on expired domains and their eternal secrets.


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    Thursday, December 18, 2008

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